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ICICI Bank launches ‘NRI Advantage’

Mumbai, Sept 23 : ICICI Bank, India’s largest private sector bank, Tuesday announced the launch of ‘NRI Advantage’, a new product benefit for its NRI customers. It is available to NRI Premia, NRI Pro and NRI savings account holders.

NRI Advantage has been designed with the objective of catering to the various non-financial needs of the NRI customers pertaining to India. It entitles customers to handpicked, exclusive discounts/special offers. These exclusive offers on various products/services are centered around the important needs of NRIs, hence ensuring their relevance.

Rajiv Sabharwal, Executive Director, ICICI Bank, said, “At ICICI Bank, we constantly innovate to create opportunities to serve our customers better. We serve 1.5 million NRI customers across more than 150 countries and process over five million NRI transactions annually. This servicing experience has helped us gain invaluable insights into the lifestyle of NRIs and we have employed this understanding, to choose the various offers under ‘NRI Advantage’. With this unique product benefit, we are confident that we will be providing our customers with a better value in the market creating a marked differentiation.”

NRI Advantage delivers a suite of benefits customized to cater to the prime needs of an NRI related to India with the following associations:

Healthcare Needs: Special offers on preventive health check- up at select locations of Apollo Hospitals, a healthcare organization based in India;

Dental Care Needs: Discounted offers on dental treatments through Apollo White Dental, a dental chain based in India;

Gifting family & friends: Discounted offers on sweets and assorted gifts through Ghasitaram Gifts, an online gifting portal that delivers in India as well as overseas;

Assistance for service needs in India: Discounted offers on services through YourManInIndia (A TTK Service), an online service that provides support for tasks based in India on the behalf of NRIs; and

India based shopping needs: Discounted offers on apparel by Indian designers through Pernia’s Pop Up Shop, an online shopping portal that delivers in India as well as overseas.

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