Secretary (I&B), Shri Bimal Julka today held discussions regarding the implementation of an effective campaign to enhance awareness among pilgrims for the Shri Amarnath Yatra, in view of arduous nature of pilgrimage. The meeting was convened on the request of Shri N.N. Vohra, Governor, J&K and Chairman, Shri Amarnathji Shrine Board.
During the meeting, Secretary discussed various issues to strategise appropriate communication tools for the help of the pilgrims to be aware of the procedures to be followed for seeking registration for the Yatra, the need for Compulsory Health Certificate for registration and the DO’s and DON’TS to be followed during the pilgrimage and related health advisories for the pilgrims.
During the discussions, Secretary stated that a well planned campaign would soon be launched by the Ministry through Doordarshan and All India Radio for spreading awareness about the Yatra 2014, which is scheduled to commence on 28th June and conclude on 10th Aug. 2014. The sustained campaign would include broadcast/ telecast of Public interest messages/ documentary films/ video spots/ audio spots educating the pilgrims about the challenges and medical problems faced by them during the Yatra.
Secretary also mentioned that CEO, Shri Amarnathji Shrine Board would be consulted to finalize the content, form etc. to be designed in local languages of the states/ regions where from majority of yatris arrive. The meeting was attended by Shri R.K.Gupta, Principal Secretary to Governor (J&K) and CEO, Shri Amarnathji Shrine Board and Senior Officers from the Ministry, Doordarshan and AIR.
(PIB Release ID :104937)