New Delhi, Mar 11 : Sahara Force India team members will sport a brand new look in 2015 as the team begins working with clothing specialists, Brandon, who will become the team’s clothing and merchandise partner.
The multi-year agreement will see Brandon kit out all Sahara Force India’s trackside and factory-based personnel with a range of custom-made clothing, with special emphasis on designs that are both functional and stylish.
Brandon will also use its position as a global leader in the design, development and distribution of licensed and corporate merchandise to provide fans with a wide range of replica clothing items.
Otmar Szafnauer, Chief Operating Officer of Sahara Force India: “It’s great to team up with Brandon and everyone at Sahara Force India is excited about the kit they are producing for us this year. The trackside clothing needs to be robust enough to cope with the demanding work carried out by our mechanics, but it’s also important to look smart and presentable because the clothes we wear say a great deal about our values. By working with Brandon I’m sure we will be one of the best dressed teams in the pit lane.”
Paul Preuveneers, Chief Executive Officer for Brandon: “We are really excited to work with Sahara Force India going forward. The team achieved some strong results in 2014 and I’m sure there are more great things to come in 2015. Brandon has a strong heritage in motorsport and we are constantly working to develop innovative products for trackside teamwear as well as merchandise for fans. We’re proud to work with the Sahara Force India team and look forward to building this relationship together.”