New Delhi, Oct 14 : Aviva Life Insurance on Wednesday announced the appointment of Anjali Malhotra Nanda as the Chief Customer, Marketing & Digital Officer.
In her new role, Anjali will be responsible for Aviva’s brand marketing, product design, business analytics and customer management, whilst building a roadmap for the Aviva brand in the digital landscape.
Anjali brings with her 23 years of experience in Media, FMCG and Advertising industries.
She has been instrumental in building brands like Dish TV and Revlon in India, both leaders in their respective domains.
“Her core competence lies in understanding consumer insights and translating them into product mix and marketing stories that are both relevant and effective. She has led the revenue function at Dish TV, driving a topline of 2500 crores and managing subscriber retention together with engagement. She has also worked with The Times of India group, Rosemount India, in her previous stints,” the company said in a statement.
Speaking on Anjali’s appointment, Trevor Bull, MD and CEO, Aviva India, said, “We are delighted to have Anjali join us at Aviva. Anjali’s extensive experience and success stories in brand building and consumer understanding are a testimony to the marketing expertise she brings to the table.We are sure that, through her innovative approach,she will contribute immensely to further strengthening the Aviva business, be a major contributor to our ambitious growth plans ensuring a greater customer alignment and focus.”
“I am excited to join Aviva. This is an exciting time for the Life Insurance industry”, Anjali said. “I look forward to deploy my learning’s in FMCG and media, into unique consumer strategies and digital marketing initiatives. We hope to make a genuine difference to our customers’ lives, by making them more secure with respect to their life and health protection needs”.